Search engine marketing is directly influenced by the keywords you choose. You will need to know the keywords or phrases that your competitors are using. You must try to equip yourself with the strategies that are followed by your rival companies in a bid to improve their search traffic and to cut down on the customer acquisition expenses in case of Pay Per Click or PPC ad campaigns. By having knowledge of the keywords being used by your rival companies, you will be able to not only attract targeted traffic to your website, but also decrease the cost per acquisition. Therefore, before you find out what keywords you must use, it becomes important for you to take a look at the keywords that some of your competitors are using. But the question that now arises is, how can one get access to such information? Simply read on and you will soon get to know the process of figuring out the keywords of your rival companies.

People often type in some specified two to four words while searching the internet for any topic, product or service, if your keywords match with the ones being used by search engine users, your ad will be more prominently visible and it will have a higher click rate when compared with ads that use more general terms. In addition to this, since most of the advertisers make use of broad terms, competition is much less in case of long and specific keywords and phrases. This results in a decreased expenditure per conversion and click.

You can easily find out the keywords used by your competitors. The easiest way is to analyse the site of your competitor. You must take a look at the sitemaps where all the important pages on the site are connected together with the help of the keywords targeted by that page.

Another option available to you is to approach a keyword monitoring service and buy data from them. The service offered by them will vary according to their own capabilities and policies. You can make use of any free tool to begin with your search of the keywords currently being used by your competitors. With the help of such tools, you will get to see the keywords that help your competitors in getting more and more traffic to their website along with some other details that you may find to be useful and effective in your ad campaign. Some of the free tools that you can use for finding out your competitor’s keywords are: - SEOmoz Term Extractor, Open Site Explorer, Google Adwords Keyword Tool, SEMRush, and so on.

With these useful tools at your disposal you can easily get to know the keywords of your rival companies, once you get access to the strategies followed by your rivals, you will be able to attract the target audiences to your website and to lower the expenses. So hurry up and start working on getting your competitor’s keywords.