The online business is indeed extremely competitive and if you want to create even the slightest dent in the market, you have to think on your feet, act fast and always keep an eye on your competitors to know what they are up to. Competitor analysis is a must and with a Keyword Spy Tool you can get access to intelligence that you can use in your favour to frame strategies that will help you target the right customers, play to your competitor’s strong points and gain an edge.

When looking for the keyword spy tool there are a few key things that you have to keep in mind. Broadly, you have two options to choose from: one that you will have to install on your desktop and the other is server bases services. In the case of a server based service, your keyword spy tool is run from a browser that is online and all the information that is collected is stored on the host’s server. These services definitely have a lot more advantages and seem to be more accurate as well.

Over and above the fact that you will save a lot of space on your computer, the service is easier to use, it’s less effort, it is more accurate and is more efficient in monitoring competitors and researching keywords for your business.

There are a few parameters involved when you are purchasing your keyword spy tool, you want the best possible results from the tool that you buy and therefore you have to spend some time understanding what your service is capable of and what it can provide. You should ensure that the data that is being collected by the service is updated on a regular basis. In this fast paced market, you need fast answers so you cannot settle for a service that is slow and will often throw up data that may be even a few months old.

Some services will allow you to get instant results after loading your keywords while with others you will need you to wait for a period of time till the results are monitored. You cannot afford to rely on one that does not give you instant results, considering the strong competition in the market.

So, ensure that you put in as much effort in looking for a good keyword spy tool as you put in effort to research keywords and keep a track of your competitors. The online space is indeed extremely competitive and time is of essence, so make sure that your keyword spy tool is accurate, efficient and worth the time and money that you have invested in. Keeping an eye on your competitors is an absolute must if you want to achieve a loyal patronage online.

Tools that help you collect intelligence online can help you build strategies and execute plans that work towards online success, so do not shy away from studying new trends and applying them to your business so that you can stay ahead in the game.